{"title":"Newborn Essentials","description":"\u003cp\u003eThe newborn stage is brief, beautiful, and worth every thoughtful detail. The LUXE littles Newborn Essentials collection is curated with the softest fabrics, the most trusted brands, and the everyday pieces new parents actually reach for — from buttery-soft sleepers and snuggly swaddles to polished little outfits and the finishing touches that make even the tiniest wardrobe feel complete. Because from day one, your baby deserves the best.\u003c\/p\u003e","products":[{"product_id":"black-rose-baby-gown","title":"Black Rose Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching headband!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Black Rose \u0026amp; polka dot print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e\n\u003c!----\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744388841703,"sku":"114147923","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/BlkRoseBabyGown_1_photshopeyesshut.jpg?v=1769365302"},{"product_id":"skater-baby-gown","title":"Skater Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching hat!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable skateboard basketball print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e\n\u003c!----\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Month","offer_id":51744388907239,"sku":"103656834","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/Skater_Baby_Gown_1.jpg?v=1769365303"},{"product_id":"soccer-baby-gown","title":"Soccer Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching hat!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Soccer print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night.\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389300455,"sku":"OD1011148","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/BabyGownSoccer_1.jpg?v=1769365303"},{"product_id":"pastel-dino-baby-gown","title":"Pastel Dino Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching headband!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable pastel Dino print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389497063,"sku":"OD1011736","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/Pastel_Dino_Baby_Gown_1.jpg?v=1769365303"},{"product_id":"pink-dainty-flower-baby-gown","title":"Pink Dainty Flower Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching headband!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Pink Flower print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389890279,"sku":"OD1011733","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/Pink_Dainty_Flower_Baby_Gown_2.jpg?v=1769365303"},{"product_id":"sea-turtle-baby-gown","title":"Sea Turtle Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching hat!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Sea Turtle print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389988583,"sku":"OD1011735","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/Sea_Turtle_Baby_Gown_1.jpg?v=1769365304"},{"product_id":"flower-power-baby-gown","title":"Flower Power Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching headband!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Flower Power print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389529831,"sku":"OD1011737","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/Flower_Power_Baby_Gown_1.jpg?v=1769365303"},{"product_id":"pink-wave-flower-baby-gown","title":"Pink Wave Flower Baby Gown","description":"\u003cp\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching Bow!\u003c\/p\u003e\n\u003cp\u003eEnjoy this adorable Wavey print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744389955815,"sku":"11910236","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/WavyFlowerBabyGown_1.jpg?v=1769365303"},{"product_id":"cowgirl-baby-gown","title":"Cowgirl Baby Gown","description":"\u003cp class=\"MsoNormal\"\u003eSize is 0-3 Months\u003cbr\u003eIncludes a free matching Bow!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEnjoy this adorable Cowgirl print sleep gown for your precious new arrival. Our gowns are made of a quality 95% polyester and 5% spandex blend that leaves your babe feeling super soft \u0026amp; incredibly cozy. The sturdy elastic at the bottom allows parents quick access for diaper changes and will keep little toes tucked in during all hours of the day and night. \u003c\/p\u003e","brand":"adorablesweetness","offers":[{"title":"0-3 Months","offer_id":51744393461991,"sku":"26102100122","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/CowgirlBabyGown_1.jpg?v=1769365303"},{"product_id":"smocked-baby-gown-for-girl-in-white-knit","title":"Smocked Baby Gown for Girl in White Knit","description":"\u003cp\u003eBeautiful white knit gown for girl with elastic at the bottom for easy changing and a ruffle detail at the neck. Perfect baby gift!\u003c\/p\u003e","brand":"Smockingbird","offers":[{"title":"NB (0-3M)","offer_id":51744408174823,"sku":"15000161875-NB (0-3M)","price":54.0,"currency_code":"USD","in_stock":false},{"title":"3M - 6M","offer_id":51744408207591,"sku":"15000161875-3M - 6M","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/whitesmockedgirlgown_mwn_b4f69451-502b-4455-b37d-8dbd7f72d85f.png?v=1769367330"},{"product_id":"smocked-baby-gown-in-white-knit","title":"Smocked Baby Gown in White Knit","description":"\u003cp\u003eBeautiful white knit gown elastic at the bottom for easy changing. Perfect baby gift!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Smockingbird","offers":[{"title":"NB (0-3M)","offer_id":51744408240359,"sku":"15000161873-NB (0-3M)","price":54.0,"currency_code":"USD","in_stock":true},{"title":"3M - 6M","offer_id":51744408273127,"sku":"15000161873-3M - 6M","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/whitesmockedunisexgown_mwn_1_8a0e44c9-534d-4078-acdf-c1620652d284.jpg?v=1769367330"},{"product_id":"smocked-baby-gown-for-girl-in-pale-blue-knit","title":"Smocked Baby Gown For Girl in Pale Blue Knit","description":"\u003cp\u003eBeautiful blue knit gown for girl with elastic at the bottom for easy changing. Perfect baby gift!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Smockingbird","offers":[{"title":"NB (0-3M)","offer_id":51744408305895,"sku":"15000161871-NB (0-3M)","price":54.0,"currency_code":"USD","in_stock":true},{"title":"3M - 6M","offer_id":51744408338663,"sku":"15000161871-3M - 6M","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/0962\/7623\/files\/bluesmockedgirlgown_mwn_4fe3cda0-724e-4214-82fb-7d3adf9174e9.png?v=1769367331"},{"product_id":"ultimate-ointment-3-4-oz","title":"Noodle and Boo Ultimate Ointment, 3.4 oz","description":"\u003cp\u003eGive baby's irritated skin the targeted relief it needs with this award-winning ointment. Recognized with the Seal of Acceptance by the National Eczema Association, this fragrance-free and steroid-free formula helps soothe itching, discomfort, and inflammation. Zinc oxide protects and supports the skin's natural healing process, while bisabolol and allantoin work together to reduce redness and calm irritation. 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Tear-free, fragrance-free, and mild enough for daily use, it can even be poured directly into bath water for a moisturizing soak.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle Cleansing | Low-Suds, Soap-Free Formula\u003c\/strong\u003e\u003cbr\u003e\nCleanses gently without stripping natural moisture\u003cbr\u003e\nRebalances skin's natural pH for healthy skin\u003cbr\u003e\nTear-free for stress-free bath time\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSoothing Ingredients | Allantoin-Enriched\u003c\/strong\u003e\u003cbr\u003e\nAllantoin soothes and comforts tender skin\u003cbr\u003e\nProvitamin B5 conditions and hydrates\u003cbr\u003e\nVitamin E nourishes and protects delicate skin\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVersatile Use | Bath or Body Wash\u003c\/strong\u003e\u003cbr\u003e\nUse as a gentle body wash during bath time\u003cbr\u003e\nPour directly into bath water for a moisturizing soak\u003cbr\u003e\nFragrance-free for sensitive noses\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafe \u0026amp; Gentle | Clinically Tested\u003c\/strong\u003e\u003cbr\u003e\nHypoallergenic and safe for newborns\u003cbr\u003e\nPediatrician-tested and dermatologist-tested\u003cbr\u003e\nCruelty-free and non-toxic\u003cbr\u003e\nFree from parabens, phthalates, sulfates, PPGs, and dyes\u003cbr\u003e\nMade in USA\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBy Noodle and Boo\u003c\/strong\u003e\u003cbr\u003e\nKnown for premium, gentle skincare products trusted by parents and pediatricians\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily bath time for newborns and babies\u003c\/li\u003e\n\u003cli\u003eBabies with sensitive, dry, or easily irritated skin\u003c\/li\u003e\n\u003cli\u003eCreating a calming, moisturizing bath soak\u003c\/li\u003e\n\u003cli\u003eGentle cleansing without harsh soaps or fragrances\u003c\/li\u003e\n\u003cli\u003eParents who want tear-free, worry-free bath time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Notes:\u003c\/strong\u003e\u003cbr\u003e\n16 oz bottle. 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